Konica Tomato
A compact 35mm film camera with a built-in flash and a bold red body, made for snapshots and everyday use
Overview
The Konica Tomato is a compact 35mm film camera from Konica. It's built to be easy to use and it has a red body. It has a built-in flash and a 35mm wide-angle lens, which suits snapshots. Konica marketed it as an everyday companion, and the branding has tomato-shaped "O"s in it. Functionally it's a sister model to the Konica Pop 10, just in a more eye-catching form.
Specifications
| Film format | 35mm |
| Color | Red |
| Lens | 35mm wide-angle lens |
| Built-in flash | Yes |
| Shutter speed | Fixed at 1/125 second |
| Aperture | Varies |
| ISO range | 100, 200, or 400 |
| Power supply | 1 AA battery |
| Dimensions | 116 × 69 × 45 mm |
| Film identification window | Yes |
| Viewfinder indicator | LED indicates when flash should be activated |
Design
The body is bold red, and the lettering has tomato-shaped "O"s.
Context
The Konica Tomato works the same as the Konica Pop 10. The differences are the red color and the tomato theme. It was positioned as an affordable, user-friendly camera for casual photographers who wanted a reliable point-and-shoot. The design and features follow Konica's strategy in the mid-1980s of offering accessible, fun-oriented cameras without complex controls.
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