Fujifilm Instax Mini 12
An instant film camera with automatic exposure and close-up mode, announced in 2023.
Overview
The Fujifilm Instax Mini 12 is an instant film camera designed for casual photography, featuring automatic exposure and flash control to produce balanced images in various lighting conditions. Announced by Fujifilm on March 3, 2023, it includes a fixed-focus lens, close-up mode, and a selfie mirror, making it suitable for portraits and self-portraits. The camera was initially purchased as a gift in Mexico City and was not intended for personal use by the original recipient. It is available in multiple color options including Blossom Pink, Clay White, Lilac Purple, Mint Green, and Pastel Blue.
Specifications
| Photo Picture Size | 62 mm × 46 mm |
| Focal Type | Fixed Focus |
| Minimum Focus Distance | 30 cm |
| Dimensions | 104 x 66.6 x 122 mm |
| Weight | 306 g (body only without batteries); 1.64 lb (out of box weight) |
| Batteries | 2 x AA Battery |
| Original Price | $70 USD |
| Price (Israel) | ₪329 |
Design
The camera turns on and off by twisting the lens. It features an automatic flash system for consistent results in varied lighting and includes a selfie mirror to assist with self-portraits.
Context
The Instax Mini 12 was announced in 2023, marking the first update to Fujifilm's Instax Mini line in three years. It is positioned as an accessible and reliable instant camera for everyday use and gifting.
Market
The camera was originally priced at $70 USD, with some retailers listing a variant at $83.99. It is marketed as a fun, affordable option for travelers, families, and event photography, such as weddings. The package includes a wrist strap and two AA batteries.
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