Fujifilm Instax Mini 12
An instant film camera with automatic exposure and close-up mode, announced in 2023.
Overview
The Fujifilm Instax Mini 12 is an instant film camera for casual photography. It has automatic exposure and flash control, so pictures come out balanced in different lighting. Fujifilm announced it on March 3, 2023. It has a fixed-focus lens, a close-up mode and a selfie mirror, which suits portraits and self-portraits. The camera was first bought as a gift in Mexico City, and the original recipient was not going to use it. It comes in Blossom Pink, Clay White, Lilac Purple, Mint Green and Pastel Blue.
Specifications
| Photo Picture Size | 62 mm × 46 mm |
| Focal Type | Fixed Focus |
| Minimum Focus Distance | 30 cm |
| Dimensions | 104 x 66.6 x 122 mm |
| Weight | 306 g (body only without batteries); 1.64 lb (out of box weight) |
| Batteries | 2 x AA Battery |
| Original Price | $70 USD |
| Price (Israel) | ₪329 |
Design
You turn the camera on and off by twisting the lens. The automatic flash keeps results consistent in varied lighting, and the selfie mirror helps with self-portraits.
Context
Fujifilm announced the Instax Mini 12 in 2023. It was the first update to the Instax Mini line in three years. Fujifilm positions it as an accessible, reliable instant camera for everyday use and gifting.
Market
The camera was originally priced at $70 USD, and some retailers listed a variant at $83.99. It is marketed as a fun, affordable option for travelers, families and event photography, such as weddings. The package includes a wrist strap and two AA batteries.
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