Shure M-93E (documented 1970–1980)

The M-93E is a Shure moving-magnet cartridge with an elliptical stylus. It turns up constantly in period turntable advertising and almost never in the company's own historical material. Most people met it as the factory-fitted cartridge on someone else's turntable, not as a standalone box on a dealer's shelf.

A 1980 equipment directory gives the fullest spec summary (HI-Fi-Stereo-Buyers, 1980, p.118):

What the period record documents best is where the M-93E went as original equipment. High Fidelity (December 1970, p.132) noted that the BSR McDonald 610/X "Total Turntable" package included the Shure M-93E elliptical magnetic cartridge. It also appeared in the Altec 911A compact system, paired with the Garrard SL 95B turntable (High Fidelity, July 1971, p.50). The AR-XB manual turntable was supplied with the M-93E, base, and dust cover (HI-Fi-Stereo-Buyers, 1974, p.55).

The Archive's own file on the M-93E is thin. Shure's standalone literature hasn't surfaced, and no original solo price is confirmed. The bundle pattern points to a mainstream moving-magnet design, good enough for BSR, Garrard, and AR to put their names next to it, if not one of Shure's headline models.

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