Fujica Pocket Fujica 350 Zoom
The Pocket Fujica 350 Zoom is a 110-format film camera made by Fuji Photo Film in Japan. The historical record on it is thin and a bit contradictory. What is clear is that it appears to have been the first 110 camera with a built-in zoom lens.
The zoom is the defining feature. The Fujinon-Z lens covers 25-42mm at f5.6, which Blue Moon Camera and Machine note is roughly equivalent to a 50-85mm lens on a 35mm SLR. It has seven elements, focuses from five feet to infinity, and offers three selectable apertures: sunny, cloudy, and "more cloudy." The camera is fully mechanical, with thumbwheel film winding, and comes in black and silver. Focusing is by scale.
One owner described the camera simply as "strong." They received it from their mother in elementary school and still have the photos they took with it on the school playground.
Production dating is uncertain. Sources conflict, with claims ranging from 1970 to c.1977 to the 1980s. The market picture is more reliable. Sold prices tracked on CameraWorth range from £25 to £48, with a median of £37. Many listings appear as "untested, for parts or repair," though at least one "never opened, original packing" example has surfaced.
Known specs, such as they are:
- **Format:** 110 film
- **Lens:** Fujinon-Z 25–42mm f5.6 (7 elements)
- **Focus:** Scale focus, 5 ft to infinity
- **Apertures:** Three selectable (sunny / cloudy / more cloudy)
- **Winding:** Fully mechanical thumbwheel
- **Claim to fame:** First 110 camera with built-in zoom lens
eBay Listings
As an eBay Partner, we earn from qualifying purchases. This helps support our independent vintage technology research.