Nikko STA-301 (circa 1971)
Most of what survives on the Nikko STA-301 is Nikko's own advertising. It was an AM/FM stereo receiver, advertised at $160. The company ran a multi-month campaign built on the idea that you didn't need to spend more than that on a receiver. The ad in High Fidelity (June 1971, p.31) said that if you have extra stereo money, spend it on better speakers - the STA-301 already gave you clean, pure sound.
In the same ads Nikko rated the STA-301 at 40W (±1 dB) with frequency response of 20-50,000 Hz ±1 dB. A variation of the campaign ran in HiFI-Stereo (May 1971, p.31), again claiming that spending more than $160 mostly bought more power, not better sound. The STA-501 and STA-701-B were the more powerful siblings in the same lineup.
Beyond the advertising, the record is thin. Independent period reviews and lab measurements of the STA-301 haven't surfaced in the archive, so the figures above are the manufacturer's claims as printed in its own ads.
- Type: AM/FM stereo receiver
- Power: 40W (±1 dB), manufacturer's claim
- Frequency response: 20–50,000 Hz ±1 dB, manufacturer's claim
- Advertised price: $160
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