BSR McDonald 400
Not much is documented about the BSR McDonald 400 beyond its period advertising. It was an automatic turntable in BSR McDonald's new "Trio" lineup, next to the step-up 500A. BSR's ads sold it as a pre-assembled "Total Turntable" - cartridge and all - and said it was precision crafted in Great Britain. The campaign in Audio (January 1968, p.29) listed the 400 at a suggested retail of $49.50, with the 500A at $59.50.
The ads pushed two features that were still uncommon at the price: an anti-skate control and a resiliently mounted coarse-and-fine vernier adjustable counterweight. BSR claimed these were found only on far more expensive professional equipment. The same campaign ran in High Fidelity (February 1968, p.91). The Archive has no independent test reports, detailed specifications or production dates, so BSR's own claims are all the record offers.
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