Audio-Technica AT-12S
Not much is documented about the Audio-Technica AT-12S, and most of what survives is Audio-Technica's own advertising. The company ran an ad in High Fidelity (December 1973, p.62) introducing the AT-12S as a new phono cartridge with a Shibata diamond tip, Dual Magnet construction, and flat response to 45 kHz. The ad claimed it was ideal for every kind of stereo and four-channel record. Suggested retail was $49.95.
A 1979 phono cartridge directory still listed the model, with the replacement stylus, ATS12, at $30. That's about all there is. No full spec sheet, no period review, and no confirmed production dates have surfaced.
Known specs, such as they are:
- Phono cartridge, Dual Magnet construction
- Shibata diamond stylus
- Flat response to 45 kHz (manufacturer claim)
- Suggested retail: $49.95 (late 1973)
- Replacement stylus ATS12: $30 (1979 listing)
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